Ironwood Cider aims to be the most progressive cider producer in Ontario after unveiling it’s new branding, which focuses on creating synergy between artisanal creations and diversity found in local communities.

Ironwood, which began as a single SKU cider label under Sunnybrook Farm Estate Winery, now has taken over the estate. Small production of its existing Sunnybrook fruit wines still continue, but the focus is geared toward cider production.

Initially beginning from a curiosity about cider and propelled by the growth in popularity of the beverage, Ironwood Cider quickly came to the forefront as well as the vision of a welcoming cider house that would be a key destination in Niagara.

“For years we’ve planned to expand our facility to truly untap our potential for cider production and to provide a visit-worthy experience for people interested in learning more about craft cider, so it was important to us to take the time to ensure the new Ironwood was reflective of our core values and purpose; to welcome everyone and to bring people together,” said Richard Liu, the Proprietor of Ironwood Cider. “Curiosity is at the core of the new Ironwood brand because it is curiosity that allows meaningful connections to the people and places that surround us. It is important to us to not only be inclusive, but to celebrate what makes us unique and learn from others in the community.”

This curiosity allows Ironwood to be versatile and engage in all kinds of interesting cider products, whether it be wild fermented farmhouse ciders, ciders made from exotic European apple varietals, or unique flavours that can be found in different cultures. As part of their community focus, Ironwood is works with local artists to showcase their artwork and provide a platform to share their stories.

“We’re inspired by the many diverse and talented local artists, that like us, are guided by a passion for their craft. We will be collaborating with up to five artists per year to feature on our labels, where we will also showcase their work inside the cider house. Working with only a select few artists each year allows us to highlight each individual and share their unique stories, inspiration and what they they’re curious about,” said Marketing Manager, Megan Voth.